Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of Their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.